Whitemoney, the winner of Big Brother Naija, has addressed men participating in the viral "Esther" challenge, suggesting it is primarily meant for women.

The "Esther" challenge, initiated by Nigerians, involves individuals sharing past and present images of themselves.

Expressing his views, Whitemoney remarked on the tendency of Nigerians to deeply engage with any trend that emerges in the country.

He further remarked that while he understands why women would partake in the challenge, he struggles to comprehend why men would do the same.

According to the reality TV star, the challenge carries a feminine name, indicating its intended audience.

Check out netizens reactions below:

aboaba_vao said: “Coming from someone who’s always in the kitchen like an house wife #BBN”

ogalanya_89 wrote: “Coming from someone who did microblading

addict4.witness stated: “Please allow people have fun. Is not that deep”

thefoodnetworking2 suggested: “You leave microblading, pink lips, dangling earrings, and adimole for women? Ehn princess snowhite!”

treasure_trend noted: “Not a gender base trend olunu,,,,, it just a grass to grace trend”

Noted