According to reports, a prestigious jeweler's shop in the fashionable heart of Paris was robbed by two men in suits and a woman in a dress.

The robbery took place at the Piaget store on Rue de la Paix, near the Opera in the city's second district, during lunchtime. The trio, armed with a silenced handgun, forced the staff to the ground before fleeing on foot.

Authorities believe that luxury jewels worth €10m-€15m were stolen from the shop displays during the heist. Fortunately, no injuries were reported.

The investigation into the incident has been handed over to France's special BRB police unit, which focuses on armed robberies and burglaries, as part of their ongoing efforts to tackle organized gangs and hostage situations in Paris.

Only three months ago, another smart-fronted jewelry store was targeted 100m (330ft) down the street. The Bulgari shop on Place Vendôme was attacked on a Saturday afternoon, again in broad daylight, by three armed robbers who sped away on two motorbikes.

Both Rue de la Paix and Place Vendôme are renowned for their luxury jewellery shops. But unlike the Bulgari raid, the gang that robbed the Piaget store was smartly dressed.

French reports speak of two men in grey suits and a woman wearing a green dress and black trousers.

Sandrine Marcot of France's jewelry and watches union told French TV the number of raids was worrying: "Even though it's true the level has dramatically fallen over the years, since the end of Covid in the past couple of years, the number of robberies and burglaries has been growing."

Less than two weeks ago, Italy and Paris St-Germain goalkeeper Gianluigi Donnarumma and his partner were tied up in their Paris flat as their attackers made off with jewelry, watches, and other luxury goods.

Too bad

Really