Spotify has announced Nigerian singer Oyinkansola Sara Aderibigbe known popularly as Ayra Starr as the latest RADAR Global Artist.

This rising star was born in Nigeria and is the latest addition to Spotify's global emerging artist program.

Background: RADAR, Spotify's music program, was created to highlight up-and-coming musicians. It gives them the opportunity to expand their fan base and support them on their journey to stardom through extensive marketing, content, and an editorial campaign.

Ayra Starr joins artists including The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others who have joined the program since its inception in 2020.

As the next big step for the burgeoning singer, Spotify’s support of Starr runs deep — from being tapped as Spotify’s EQUAL Artist of the Month in November 2021 (the platform’s program that aims to foster gender equality in music and provide a platform to highlight influential female creators) to being listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist.

Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary and social content.

The mini-doc, which takes place in Ayra’s hometown, Cotonou Benin, gives fans special insight into the rising star as she chronicles her beginnings and more – showing fans a personal look at her journey.