To achieve anything worthwhile in any endeavor, it’s important to understand the principles and roots first.

Those principles form the foundation and everything is built on them. Which is why as a salesman, it’s important to always have it at the back of your mind that even if everything changes, human nature never does.

Human nature is what drives every emotion, which drives every single sale and purchase. You’re making a mistake if you don’t pay attention to how people behave.

Everything doesn’t end with skill.. It goes on to knowing how to sell. The only way to put your skill to use is to deliberately know and learn how to sell. Are you struggling with sales? Would you like to learn how to sell more?

Let me get straight to business.

We both know that sales and marketing are the life blood of any business


Any business that struggles to bring in sales on a continuous basis will die soon enough


Unfortunately, this is what a lot of people experience and they have no idea what to do about it

I was fortunate to start studying sales and marketing about 3 years ago and it has paid me well.

There are a lot of people with great product and business ideas but poor sales and marketing ability.

I learnt some of these sales and marketing lessons from others and I discovered some of them myself I hope they are of help to you...

Here are sales tips to help you in your business:

LESSON 1 - The money isn't in your service or product. It is in the SELLING of your service or product. This is ONE mistake that small business people make. They put so much focus in their service or product and forget about the selling part. Your business is not hair dressing, your business is SELLING hair dressing. Your business is not social media consulting, your business is SELLING social media consulting. Of course, this also means what you are offering has to be top notch for you to be able to sell it

Lesson 2 - Why should people do business with you? Why should they buy your product? Why should they hire you? What makes you or your product special? This is ONE question you need to answer in a convincing way if you want people to give you their hard-earned money

Lesson 3 - Wondering why your marketing is not working? It is usually because of 3 things.(1) Nobody wants the product you are selling(2) the audience you are targeting sucks or(3) your sales message (aka advert) sucks.

Lesson 4 - People don't buy from you because they understand what you do. People buy from you because they feel understood

Lesson 5 - People love to be sold but they love to buy (It means that psychologically, we like to think that the decision to buy was our idea, rather than one planted in our minds by someone else. We don't like to feel as if we were manipulated into making a certain decision)

Lesson 6 - An educated prospect is more likely to buy than an uneducated prospect E.g. If someone struggling to sell human hair 'understands' that well-constructed Instagram ads can get them higher sales, that person is most likely to pay for an Instagram advertising class

Lesson 7 - The difference between a N20 note and a N1000 note is the message on the paper. The message is the sales message (aka advert) for your product. Change the message on the 'paper' and you will dramatically change the response you get.

Look out for more tips on sales and marketing……….
To be continued……..

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