Turns out that once you hit your thirties there's a whole new set of beauty rules for our skin, hair, nails and well-being.  Thanks to skin getting more sensitive, hair often feeling more dry and new surges of hormones, your 30's can be a time when it's worth investing in your beauty regime.

START PAYING SERIOUS ATTENTION TO YOUR SKIN
1. Choose lighter lotions
“It is a good idea to try lighter lotions or serums in your 30s as thicker anti-ageing creams are usually not necessary and may make the skin more prone to breakouts. Using a lightweight, non-comedogenic (non-pore-blocking) product such as Olay Total Effects Featherweight SPF15 Moisturiser, which still has great UV protection and anti-ageing properties, is a great way to start.

2. Up the anti-oxidant ante
"Go for topical antioxidants, vitamin C and E (use each morning). This will help protect your skin from free radicals and oxidative stress, one of the main contributors to premature skin ageing. Free radicals are generated by sun exposure, smoking (god forbid…), urban pollution, but even your own cell metabolism creates free radicals.

As we hit our thirties, skin loses its softness, hydration and springiness. All these symptoms can be helped by a good face oil, which when massaged in will also help with any puffiness (another common affliction over the age of 29).

4. Avoid Sugar
Balance your diet; consume more greens and less sugars and caffeine! Sugars increase the effects of ageing and can also worsen skin conditions like acne and rosacea. It activates inflammation and binds to the collagen making the skin rough.

5. Make sun cream an essential
"It is a must to use broad spectrum sunscreen every day to protect your skin against harmful UVA and UVB rays. This should be done even if you are not outside much.

6. Cleanse twice, daily
Cleansing effectively will reduce the dead skin cells on the surface and make the skin appear fresher and less dull. Also, a cleansed skin is the ideal base for anti-ageing treatments...Read lifestyle and personal development here. http://usiwoethan.com/beauty-tips-you-should-adopt/

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